Reminders

Social Business

Archives for April 2011 « Recent Articles

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This is the second part of my conversation with Clara Shih, CEO of Hearsay. If you missed Part 1, you can read it here. To briefly recap, Clara and I worked together at salesforce.com and have now run back into each other given my social business research focus at IDC and Hearsay's focus on social media monitoring and management. Given the challenge that companies are facing with maintaining their various social media properties and initiatives, I thought it would be fun to have a mini Q&A session with


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I had the pleasure of speaking with former colleague, Clara Shih, a couple of weeks ago to learn about her new company, Hearsay. Clara Shih is the bestselling author of The Facebook Era (Prentice Hall) and How to Make Money Marketing Your Business on Facebook (Financial Times Press), and CEO of Hearsay Corporation which provides social media compliance and content management solutions for Fortune 500 companies including State Farm, Farmers Insurance, and 24 Hour Fitness.


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People may be at the center of the consumer social networking and enterprise social software phenomenon, but the current competitive environment is really about the behavioral data you bring with you. There have been two big announcements in the "sCircle" (i.e. the "social software circle" - sorry, I couldn't help myself!) in the last couple of weeks. First, salesforce.com acquired socialytics leader Radian6 on March 30, 2011 and today Jive Software has announced its purchase of young start-up Proximal


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Measuring Social Business Success

By Erin Traudt

Not a day goes by when we don’t see another headline about Facebook, Twitter, LinkedIn, or another consumer social networking site. In the software industry, vendors have taken notice of this trend and now offer their own social software for business purposes. Enterprise social software has all the makings of long-term viability, but questions remain about the impact that social software can have on a business. In many ways, social software can help with organizational productivity as well as strength


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(It's always better when we're together) I recently attended Radian6's Customer conference, Social 2011, in Boston. The list of attendees and speakers amounted to a who's who in the social business, influencer, and saavy marketer universe. What this tech analyst found particularly interesting, having attended about a gazillion technology conferences, was who wasn't there- IT. The buyers of business applications have shifted over the last decade, from technology professionals to business practitioners. So, t



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