Social Business

Archives for December 2010 « Recent Articles

Offline held its 8th annual customer and partner event last week in San Francisco, CA and one of the central themes to its Dreamforce conference was around social software. I had the opportunity to participate in a keynote pre-show interview with Peter Coffee, Head of Platform Research, on the second day of the conference in front of 10,000-15,000 audience members (perhaps more when counting the viewers online) and right before the George Bush impersonator. It was by far the largest audience I had ev


For some reason people assume that implementation methodologies are different according to the type of software and newer technologies such as enterprise social software are somehow unusual. From an implementation perspective, I don't believe that there is a lot of difference between rolling out an enterprise social software solution compared to another collaborative application. In fact, most of it is based on common sense.  I would argue, however, that there are 3 unique characteristics about enterpr

Photo of Amy KonaryOffline

We have all heard the saying that appears in the title of this blog post (well, maybe not the software part) as well as the warning that "if it seems too good to be true, it probably is". The "free lunch" in the original phrase refers to the concept of a free lunch with paid drinks. In my younger days, I was quite familiar with the concept of a happy hour where appetizers are insanely cheap or free, but drinks are not. You often see these kinds of promotions in areas frequented by college students who place

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