What are companies doing with Social? Results from the 2013 Social Business Survey

By Vanessa Thompson – July 30, 2013
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Companies have started to capture influence and relevance in new business and communication channels. Key findings from IDC's Social Business Survey, 2013 supports the notion that as companies have become comfortable with using social capabilities, they have begun to focus their energy on driving awareness of products and services. This means that employees, customers, and partners need to find new ways to communicate ideas and experiences around the business and capture ideas and feedback from all relevant constituents.


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Vanessa Thompson

Research Vice President, Collaboration & CommunitiesIDC


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