IT Governance and Executive Strategies

Archives for November 2011 « Recent Articles

Photo of Melinda BallouOffline

Increasingly, I hear about demand for mobile branding. The company website for customer and prospect outreach used to be the be- and end-all. Now it's mobile.  Regardless of business – from NPR and National Geographic to the financial services and ever present entertainment industries – mobile presence is now key.  It's almost as vociferous as the wild abandon with which people all around me click and sign on for the latest mobile apps.  Heaven forbid that we lose access for even

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