Reminders

Peeling The Onion: Industry and Company Size Segmentation

By Stephen Minton – July 17, 2017
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While IT spending is broadly heading in the right direction this year, thanks to upgrade cycles for cloud and mobile, there’s a lot of underlying activity across vertical industries which makes analysing and identifying opportunities a more complex exercise. In fact, having access to a full view of your target markets by industry and company size should be required reading for any strategic or tactical planning exercise. Only by understanding the direction of IT spending at an industry level can you hope to formulate a complete picture of upside and downside scenarios for both the short and the long term.

 

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