Only You Can Change Your Software Pricing Experience

By Amy Konary – May 28, 2015
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In IDC's 2015 CXIT Survey, 809 respondents were asked to rate the major tasks, reasons, or interactions through which customers engage with vendors. The number one interaction, higher than support questions, contact center, or even sales-- is pricing. In the software industry, pricing is equal parts science and art, and software customers play an essential role in shaping their own experiences.

 

About the author

Amy Konary

VP, Software Licensing and ProvisioningIDC

I am an analyst with IDC focusing on software licensing, pricing, and provisioning. I have also spent time looking at software as a service and cloud, although my current work on licensing/pricing…

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