Fulfilling the Digital Transformation (DX) Strategic Priority of Experiential Engagement

By Meredith Whalen – November 14, 2017
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Welcome to Part 3 of this 5-Part blog series on Digital Transformation (DX). Picking up from where Part 2 left off, this blog focuses on one of the three strategic priorities for the digital transformation of the enterprise – Experiential Engagement, the blending of digital and physical in consumer engagement.


About the author

Meredith Whalen

Senior Vice President, IT Executive, Software, Services, Industry and Customer Insights ResearchIDC

I lead IDC’s end user focused research and advisory units. I design research strategies, build and oversee analyst and management teams, and leverage IDC’s global organization to uniquely position…


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