Fulfilling the Digital Transformation (DX) Strategic Priority of Data Monetization

By Meredith Whalen – November 27, 2017
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Welcome to Part 4 of this 5-Part blog series on Digital Transformation (DX). This blog focuses on one of the three strategic priorities for the enterprise – Data Monetization, the leveraging of data to create new digital revenue streams.


About the author

Meredith Whalen

Senior Vice President, IT Executive, Software, Services, Industry and Customer Insights ResearchIDC

I lead IDC’s end user focused research and advisory units. I design research strategies, build and oversee analyst and management teams, and leverage IDC’s global organization to uniquely position…


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