Impact of $35 Tablet (Aakash) on the Mobile Eco System

By Dinesh Srirangpatna – November 1, 2012
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The media tablet is roughly segmented into two markets (premium - Apple) and non premium (Amazon, Google, Barnes and Noble etc). The fastest growth is coming in at the $200 and under tablet category. While the $200 tablet is a great price, it is not affordable for many, in developing countries. Entrepreneurs in India are targeting consumers with a new category of $50 and under tablet. This dovetails nicely into IDC's 3rd platform prediction (billions of users, with millions of apps)


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