Archives for September 2012 « Recent Articles

Photo of Amy KonaryOffline

We hear a lot these days about the new era of the "empowered customer," with customer experience becoming a key driver of business value. I may be biased given the lens through which I look at the world, but I believe that pricing is a key contributor in shaping both value perception and customer experience. However, in the technology industry, and in software in particular, executives do not pay nearly enough attention to the impacts of their own pricing policies on customers' overall experiences. Customers should stop accepting this.

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