Software Pricing- "Flexibility and Choice" in 2014

By Amy Konary – December 18, 2013
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IDC recently completed a research effort looking at software publishers with roots in the perpetual on-premise world that are transitioning to subscription and Cloud models. Most of these companies profess to be driven by the desire to offer customers flexibility and choice. To the software publishers, choice means that the customer can choose the deployment model and payment structure that works best for them. To the software publishers, flexibility comes naturally with this strategy: by having a variety of options, they are giving the customer the flexibility to choose. However, choice and flexibility are two very different things.


About the author

Amy Konary

VP, Software Licensing and ProvisioningIDC

I am an analyst with IDC focusing on software licensing, pricing, and provisioning. I have also spent time looking at software as a service and cloud, although my current work on licensing/pricing…


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