On September 23, 2014, IBM brought together the top IT services and outsourcing advisors in Canada
On September 23, 2014, IBM brought together the top IT services and outsourcing advisors in Canada. In a concerted effort to be more engaged and transpent about its strategy, IBM, led by its new North American GM, Brian Whitfield, reached out to this particular group that holds strong sway with how and where IT budgets flow. Third Party Advisors help in properly defining buyers' requirements, setting their expectations and guiding them through the transition to an outsourced environment.
IBM was hosting events like this almost out of necessity. As IDC stated in our Canadian Infrastructure Outsourcing 2014-2018 Forecast, IDC we projected that the traditional infrastructure systems outsourcing market will experience minimal growth over the next 24 months and peak in the 2017-2018 time period. IBM has experienced the winding down of the traditional outsourcing market first hand. Realizing this, it proactively reached out to the Canadian advisor community. On September 23rd, IBM was highlighting its innovation agenda and what they are doing beyond traditional outsourcing, including mobile (their Apple venture), analytics (Watson) and of course, cloud, anchored by Bluemix and SoftLayer. Leaders such as John Ostrander and Charles Varvaro were sincere in addressing what IBM saw were long standing issues that had been restricting their growth and their ability to win deals.
IBM joins a small but growing group in hosting sessions such as the September 23rd event. These meetings are invaluable to the advisor community and as such the larger outsourcing marketplace. They set the platform for information sharing, progressing relationships and getting the message out, which IBM succeeded in.