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Millennials (born between 1982 and 2000) are attractive prospects in three ways: 1) Interest in leveraging technology; 2) Comfort with advanced mobile capabilities and resources available on the cloud; and 3) Strong interest in doing things better and more efficiently to improve business outcomes, and also enhance the quality of life they enjoy. But only 6-9% of SMBs have them at the top. In ten years things will be different.
In keeping with springtime and a time for renewal, a number of major technology companies are rethinking their SMB strategies and planning game-changing moves. This is especially true for SAP, which has announced a number of tactical steps to support "profound" advances in the SMB market.
Like other Europe-based firms, SAP refers to the small and midsize business segment as "SME." While adhering to the basic definition of SBs as firms with <100 employees and MBs as firms with 100-999…
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