A survey of partners we at IDC did last summer showed that LinkedIn for networking was the top-used social media site or tool, followed by LinkedIn Groups; and then reading blogs. Our survey showed that the social media sites or tools that were going to grow the most were: writing blogs at number one and using Twitter at number two. I still think we are in a period of experimentation with social media for most solution providers. Perhaps by this time next year, VARs …
Channels and Alliances
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I attended the Avaya Americas Partner Conference in Las Vegas this week. Aside from trying to re-live the Hangover ("Is this hotel pager-friendly?" "Counting cards doesn't work - Oh yeah tell that to Rainman") I also took in some of the key partnering changes announced. The theme of the conference was around "The New Avaya." It was interesting in how often executives would remind the partner audience that things weren't always great in the past, but that it's a New Avaya.
Jeremy Butt, Avaya's channel chief, led the way with some key announcements in his keynote. And Barat Dickman, Director of WW partner programs, who works for Jeremy, provided a 1:1 session with IDC to go over some more of the details. I was really impressed with both channel execs and their grasps of the issues and opportunities.
Jeremy Butt, Avaya Channel Chief
Notables from the conference included:
- Avaya is trying to segment the expertise of its…
How are IT solution providers (VARs, SIs, complementary ISVs) using social media? IT solution providers of all varieties are experimenting with social media to see what can work for them. Many are already building communities, creating YouTube channels, writing blogs, tweeting, and more.
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