Reminders

Predictions 2014 (7 of 10): Partner Differentiation Will Be Paramount

By Pam Miller – February 21, 2014
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As SaaS, PaaS and IaaS commoditizes traditional offerings, differentiation is the key to partner survival. The cloud is based on more consistent architectures necessitating fewer customized products. This sets up greater vendor price competition and makes it difficult for partners to attain healthy margins. Partners will not be successful unless they differentiate their solutions and create their own secret sauce that cannot be easily replicated. This has always been the approach of the cream of the crop, but now it is table stakes.

 

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