As a precursor to IDC's Channels and Alliances 2013 partnering predictions report and webcast on February 6th 2013, we will be sharing a sneak preview of each of the top 10 predictions throughout January. This blog post looks at the fifth of those predictions: that Partners Will Help Big Data Go Smaller.
Big data is a big thing. IDC forecasts that spending on big data technologies and services will reach almost $10 billion in 2013 and will be worth double by 2016. So far most traction has been in large enterprises, which means there is lots of opportunity to get the mid-market on board.
Big data can also be a big mystery. Vendors are doing their part to explain the features and benefits of big data but many organizations are struggling to get their heads around how to take advantage of them. Recent IDC research discovered that both large and medium-sized companies would like to develop strategies for leveraging big data but aren't sure where to start. To them, big data is more like a big black hole. This is clearly where partners can help. And indeed, they are a critical success factor for vendors because they can close the readiness gap.
2013 will see savvy partners address fear, uncertainty, and doubt by having tactical conversations with their clients and prospects about a digestible road map to ramp up to big data. IDC believes that, in the coming year, partners will get serious about building out their big data expertise and developing offerings to clean up and organize data assets to help the mid-market prepare to step up to big data. These necessary prerequisites for most customers will be very lucrative for partners, and will unlock the floodgates of product sales for big data vendors.