Predictions 2014 (8 of 10): Consumer Companies Will Infiltrate the Business Market

By Pam Miller – February 24, 2014
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In contrast with the way it used to work, the bulk of technology innovation is now originating from the consumer world rather than from the realm of business. Companies that were originally focused on the consumer marketplace are now expanding to the enterprise through partners. Some of these companies began selling to business with a direct model but found they couldn't match the reach and breadth offered by the channel.


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