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Why Big Data is not enough?

By Chandana Gopal

This article talks about the need for human interaction with machine data to produce the best insights. In an era where more data is available than ever before, and where the human mind cannot process the volumes of data the way machines can, it is becoming increasingly important for organizations to unite data science with social science in order to get true value from their data.


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Welcome to the Business Analytics blog where business and IT professionals engage in ongoing discussions on best practices, emerging market trends, and latest market developments in business analytics, including data warehousing, advanced analytics, query, reporting, and analytic applications.

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