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Twitter's purchase of Bluefin Labs in 2013 and Gnip, Secondsync and Mesagraph in 2014 show that the Twitter wants to move beyond just advertising into the the world of social media data and analytics, especially for media, consumer companies and enterprises. The combination of analytics technology from Bluefin with the data APIs of Gnip make for a powerful combination and put pressure on companies like DataSift, FirstRain and other social media data and analytics companies.


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Welcome to the Business Analytics blog where business and IT professionals engage in ongoing discussions on best practices, emerging market trends, and latest market developments in business analytics, including data warehousing, advanced analytics, query, reporting, and analytic applications.

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    chris bons says:
    Segment makes it easy to send your data to Adobe Analytics (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Adobe Analytics in the format they understand. Learn more about how to use Adobe Analytics with Segment.
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