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Early today, March 30, 2011, Salesforece.com announced its intention to acquire social media analytics specialist Radian6 for $326M in a combination cash and stock deal that is expected to close in Salesforce.com's second fiscal quarter ending July 31, 2011.  This high profile acquisition continues the trend of acquisitions within the CRM market that point to powering CRM offerings with analytic capabilities.  The addition of the newly emerged social data to the CRM construct addresses a piece of


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Welcome to the Business Analytics blog where business and IT professionals engage in ongoing discussions on best practices, emerging market trends, and latest market developments in business analytics, including data warehousing, advanced analytics, query, reporting, and analytic applications.

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