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The Rise of Hadoop: Is ETL Dead?

By Carl Olofson

“Is ETL dead?” This was the question posed to me recently by an anxious funds manager whose investments included a significant position with an IT vendor that offers, among other things, data integration software, including ETL (that is, “extract, transform, load” software). It seems she had been speaking with a recent Hadoop convert who told her that Hadoop would sweep away everything having to do with data movement and analysis including ETL and data warehousing. Freaking out, she


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