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The Analytics Kingdom

By Brian McDonough

I was at Computerworld's BI and Analytics Perspectives 2011 conference where I had the opportunity to speak with analytics users and vendors. One of the key note speeches was especially interesting because it involved an organization whose decision-makers had, until very recently, relied on their experience, and intuition to improve their organization's performance.  The data they did have available to support decisions was in disparate systems and forming a view of how its customers spent money across

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