Value-Added Content: A Growing Trend (and Market) for Big Data

By Dave Schubmehl – September 5, 2013
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Big Data solutions are fueling a demand for more and wider varieties of data every day. Value-added content (VAC) is an emerging market. Social media, blog posts, Web transactions, industrial data, and many other types of data are being aggregated, curated, enhanced, and sold to organizations hungry to understand their customers, products, and the markets in which they exist.


About the author

Dave Schubmehl

Research DirectorIDC

Dave Schubmehl is Research Director for IDC's Search, Content Analytics and Discovery research. His research covers information access technologies including content analytics, search systems,…


Photo of Maureen Fleming Offline Maureen Fleming said 4 years ago

Photo of Dave Schubmehl Offline Dave Schubmehl said 4 years ago

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Dave Schubmehl
September 5, 2013
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