Driving Digital Transformation by Transforming Content-Centric Workflows

By Holly Muscolino – March 17, 2017
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IDC defines digital transformation (DX) as enterprises' use of 3rd Platform technologies (cloud, mobility, data analytics and social business) to create value and competitive advantage through new offerings, new business models, and new relationships. In addition to gaining critical operational efficiencies, a principal outcome of digital transformation is improved customer experience.A cornerstone of DX is transforming content-centric workflows, especially those related to interactions with customers, as well as other external stakeholders. This article explores a framework for defining content-centric workflows.

 

About the author

Holly Muscolino

Research Vice PresidentIDC

I'm responsible for research related to managing enterprise content, including traditional ECM solutions and modern content services. My core coverage also includes the digital transformation of…

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Posted By:
Holly Muscolino
 
March 17, 2017

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