Adobe and Microsoft Expand Their Partnership: Cloud and Customer Engagement

By Melissa Webster – September 26, 2016
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The expanded Adobe-Microsoft partnership significantly deepens the strategic relationship between the two companies – a relationship that kicked off at Adobe MAX two years ago. With this new agreement, Microsoft displaces Amazon Web Services (AWS) in a large account and will be able to sell a leading marketing cloud portfolio (including market-leading experience management) to its Dynamics 365 Enterprise customers. Adobe gains a key ally (and a new channel – including both direct enterprise sales and partners) for Adobe Marketing Cloud as it girds for battle with marketing cloud competitors from the CRM arena that play broadly in digital marketing, sales and support.


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