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Why Big Data is not enough?

By Chandana Gopal

This article talks about the need for human interaction with machine data to produce the best insights. In an era where more data is available than ever before, and where the human mind cannot process the volumes of data the way machines can, it is becoming increasingly important for organizations to unite data science with social science in order to get true value from their data.


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How Much Money is Your Company Making from its Data?

By Lynne Schneider

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Managing Enterprise Content: An IDC Maturity Model

By Holly Muscolino

The IDC MaturityScape for managing enterprise content describes the organizational characteristics at five levels of content management maturity.


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IDC defines digital transformation (DX) as enterprises' use of 3rd Platform technologies (cloud, mobility, data analytics and social business) to create value and competitive advantage through new offerings, new business models, and new relationships. In addition to gaining critical operational efficiencies, a principal outcome of digital transformation is improved customer experience.A cornerstone of DX is transforming content-centric workflows, especially those related to interactions with customers, as well as other external stakeholders. This article explores a framework for defining content-centric workflows.


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This blog provides a summary of recently published IDC report #US42074217, focused on the impacts of blockchain in data management, integration and integrity.


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This IDC blog post points to an IDC Perspective that illustrates and discusses data integration patterns that have emerged in the IoT, the justification for using each pattern, and the implications of use that may derive additional requirements. It provides guidance to the IoT analytics architect on making decisions about which pattern to use under known constraints.


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Syncsort and Trillium – Better Together?

By Stewart Bond

This article provides a synopsis of the announcement by Syncsort to acquire Trillium Software from Harte-Hanks.


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The expanded Adobe-Microsoft partnership significantly deepens the strategic relationship between the two companies – a relationship that kicked off at Adobe MAX two years ago. With this new agreement, Microsoft displaces Amazon Web Services (AWS) in a large account and will be able to sell a leading marketing cloud portfolio (including market-leading experience management) to its Dynamics 365 Enterprise customers. Adobe gains a key ally (and a new channel – including both direct enterprise sales and partners) for Adobe Marketing Cloud as it girds for battle with marketing cloud competitors from the CRM arena that play broadly in digital marketing, sales and support.


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The Rise of Intelligent ERP (i-ERP)

By Mickey North Rizza

Monolithic, cobbled together antiquated ERP systems of record are the technology backbone of the majority of businesses today. While antiques such as jewelry, furniture and pottery may increase in value over time, systems of record have hit their demise because their design and value cannot match the digital business needs of today. The most competitive and digitally modern businesses have embraced new innovative business models unlocking the value of information. These new systems are smart; utilizing systems of record information layered with autonomic and predictive intelligence assets. IDC calls this enhanced ERP portfolio of applications "intelligent ERP," or "i-ERP," and it will run tomorrow's businesses in an increasingly digital world.


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OpenText to Acquire EMC's Enterprise Content Division

By Melissa Webster

It took less than a week post-close for the newly merged Dell EMC to announce the divestiture of EMC's Enterprise Content Division (ECD) to OpenText, the natural acquirer for ECD's large Documentum customer base. OpenText continues its growth by acquisition strategy, becomes the clear market revenue leader in the content management market, and gets some interesting new products – despite daunting product overlap.


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Welcome to the Business Analytics blog where business and IT professionals engage in ongoing discussions on best practices, emerging market trends, and latest market developments in business analytics, including data warehousing, advanced analytics, query, reporting, and analytic applications.

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  • Adobe and Microsoft …
    chris bons says:
    Segment makes it easy to send your data to Adobe Analytics (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Adobe Analytics in the format they understand. Learn more about how to use Adobe Analytics with Segment.
    2 months ago

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