Are Banks Failing In Social Media Awareness?

By Marc DeCastro – June 30, 2011
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On a warm summer night, my kids wanted nachos with cheese and beef for dinner. So, being the good dad that I am, I proceeded to pull out the necessary ingredients. What struck me was that on the back of the Tostitos brand tortilla chips, they had a fairly easy to see Facebook URL with the familiar blue F in a box. I chuckled and thought to myself, no offense to Tostitos, but who in the world would want to become associated with Tostitos on their Facebook acount?  Turns out - lots of people. In fact, wh


About the author

Marc DeCastro

Research Director - Consumer BankingIDC Financial Insights

As an industry veteran, Marc DeCastro provides extensive information technology expertise to assist IT managers with all facets of web-based technologies for online strategies within financial…


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