Utility Customer Segmentation: Parsing out the problem

By Michael Guilfoyle – September 13, 2012
OfflinePhoto of Michael Guilfoyle

Customer engagement certainly is one of the hot topics in the industry lately, and with creation of organizations such as The Smart Grid Consumer Collaborative (SGCC) it has officially passed beyond buzz. One of the key areas of customer engagement that SGCC has explored in depth is segmentation. In SGCC's opinion, and mine too, utilities are going to have to become much more adept at customer segmentation in order to see success with new programs and rates they create as well as meet the needs being driven by increasingly engaged customers. Why have efforts in this area been so halting and fractured?


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Michael Guilfoyle

PrincipalKaleidoscope Consulting


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