Yesterday I witnessed C3 break its long silence at an inaugural analyst day in San Mateo. The six hour event included a synopsis of the company's vision and development, product demonstration, and overview of key client utilization. C3 presents the market with a software analytics solution that leverages big data to provide a holistic vision of enterprise operations quantified in terms of both energy consumption and GHG emissions. The intimate relationship between energy consumption and greenhou
In the US, the passage of any comprehensive Federally-mandated climate regulation seems unlikely in the short term. Short of regulation, what drives the added value in C3 carbon accounting functionality today?
I would argue there are two specific market opportunities for the integrated energy and GHG management platform of C3. First, despite a lack of regulatory mandate, there are businesses and organizations that still see value in GHG reporting solutions to hedge their future liabilities and to satisfy growing demands from shareholders as highlighted by initiatives such as the Investor Network on Climate Risk, and voluntary programs including the Carbon Disclosure Project and Presidents' Climate Commitment. Second, GHG regulations are well underway in Europe and rapidly evolving in China and Australia. As a result there is a demand from large multinationals for solutions that can aggregate their operational data to quantify and validate their GHG footprint, and the supplemental functionality of energy management for greater economic stability may be the selling point to differentiate C3 from other players in the market.
In the end, C3 will have to demonstrate to these segments of the market demanding visibility and accountability around their carbon footprint that the energy analytics component of the solution can generate significant financial savings to justify the premium over other GHG accounting solutions.